Why its important both to work IN and ON your business
You might be asking, but Diana, what is the difference?
That is a very good question, and an important one to understand, if you ask me.
Working IN your business is when you are working with things related to your clients and/or products, like meetings, invoicing, answering questions from your client/customers, and actually doing the client work.
You could say that this is working at the micro level of your business.
Working ON your business is more working on the macro level of your business. This being, planning for the future, setting goals for your business, educating yourself in relation to your business, speaking with mentors as well as automating your processes.
Why is it important
In the long run you will be able to outsource the tasks you enjoy less, whether it’s the tasks of working in or on the business.
How to balance working both IN and ON your business
The 5 W’s framework
Step 1 – What is the goal for your business?
Step 2 – What are the IN-Your-Business tasks?
Step 3 – What are the ON-Your-Business tasks?
Step 4 – What tasks are important and which are urgent
The next step is to look at he two lists, and prioritise them in relation to your business goal. With this in mind you can find out what kind of tasks to do when. For more on this, you can read my article on the Eisenhower matrix.